Design can and should initiate innovations and accompany transformation processes. In order to find attractive, individual and long-lasting solutions, I have developed a working method which guarantees customers a tailor-made design that comes at a fair price with transparent costings.


Briefing/Strategy
At the very beginning, together with you, I define the problem which needs to be solved. I then observe your competitors and analyse the target group.


Concept
Together we decide on an overall structure and look-and-feel with the aim to determine the main creative idea and to define the content as well as the media which support this idea in the most effective and cost-efficient way. Hereby laying the foundation for creating a well balanced end product.


Design
During the implementation of the concept, base elements such as:

• logo
• colour
• font
• picture style
• illustration
• diagram
• format
• paper

are created. After this I work on first layouts, which I present digitally in the form of PDF-files.


Production
Following customer‘s approval technical implementation follows – in most cases completely inhouse. All data are subject to extensive quality control measures prior to delivery. The same applies if I consulted any colleagues I co-operate with.

Concerning the production of print media my contacts to high-quality printers with fair pricing policies are of great benefit. In case you already work closely with a particular printer, I am more than happy to send the print files directly to your printer in PDF format. To deliver on time is my main priority.

I am certainly happy to give advice on choosing the best internet service provider when it comes to hosting your website. Again should you already have one, all I require are the login details of your FTP account in order to arrange the upload of the end files as soon as possible.


Re-briefing
Critical review and improvement are important aspects of my work. It is important for me to provide my consulting and design services beyond the point of project completion. I would be grateful for any feedback on the effect the change or new design has on the target group as this helps to suggest and implement improvements to assure long-term commercial success of your business.