Design can and should initiate innovations and accompany transformation processes.
In order to find attractive, individual and long-lasting solutions, I have
developed a working method which guarantees customers a tailor-made design
that comes at a fair price with transparent costings.
At the very beginning, together with you, I define the problem which needs
to be solved. I then observe your competitors and analyse the target group.
Together we decide on an overall structure and look-and-feel with the aim
to determine the main creative idea and to define the content as well as the
media which support this idea in the most effective and cost-efficient way.
Hereby laying the foundation for creating a well balanced end product.
During the implementation of the concept, base elements such as:
• picture style
are created. After this I work on first layouts, which I present digitally
in the form of PDF-files.
Following customer‘s approval technical implementation follows – in most cases
completely inhouse. All data are subject to extensive quality control measures
prior to delivery. The same applies if I consulted any colleagues I co-operate
Concerning the production of print media my contacts to high-quality printers
with fair pricing policies are of great benefit. In case you already work
closely with a particular printer, I am more than happy to send the print
files directly to your printer in PDF format. To deliver on time is my main
I am certainly happy to give advice on choosing the best internet service
provider when it comes to hosting your website. Again should you already have
one, all I require are the login details of your FTP account in order to arrange
the upload of the end files as soon as possible.
Critical review and improvement are important aspects of my work. It is important
for me to provide my consulting and design services beyond the point of project
completion. I would be grateful for any feedback on the effect the change
or new design has on the target group as this helps to suggest and implement
improvements to assure long-term commercial success of your business.